DOD Effects Pedals Circa 1980

DOD.  The effects pedal brand that spanned the (original) MXR and BOSS eras, never having quite the cachet of either, but keepin’ on keepin’ on well into the 21st.   They are solid products – I have owned many and nary a complaint.  However… I would love to know what ever happened to their graphic design.  Check out these circa ’80 adverts.  Fantastic, clean-looking things, soon to devolve into a swirling mass of ill-advised colors and garrish type-treatments.   Perhaps focus-group tested to appeal to a younger consumer?  Anyone out there ever do art direction for pro audio gear?  Drop us a line and weigh in…

chris

View Comments

  • Love this article!

    What did happen to the designs! these old pedals look super sharp. I grew up during the boom of the Grunge Pedal style of effects. The classic pedal designs look much better.

    I'm going to go on a hunt for these old school babies!
    thanks

    -al

  • I loved the look of the mid-80's DODs. Once they dropped the classic stomp switch, and moved to the light touch electronic switching, but before the graphics got gaudy.

    My first DOD was from the 1984 lineup. They never looked better, before or since IMO.

    Simple, clean, functional. Not ridiculous. See this revision of the FX25.

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