Sex Sex Sex Sex (guitar accessories)

No explanation necessary

I manage to do a fair amount of business selling bespoke microphone preamps, filters, amplifiers, etc; but I could stand to sell more. Perhaps the problem is my marketing technique. Perhaps I could stand to ‘spice things up’ a bit. Perhaps the vacuum tubes in my designs could be given a more phallic character through quasi-clever wordplay and/or illustration technique. Or perhaps the complete pieces could themselves entirely become metaphorically represented by a female body/persona, and the potential buyer could be encouraged to ‘inject them full of life’ with your ‘signal.’

Does sex really sell or do we simply gravitate towards the easiest possible metaphor for any product message? And if sex DOES sell, then why not ingestion? Eating? As important as procreation is to the survival of the species, a starving man will surely choose a cheeseburger over a romantic dalliance. Perhaps the dominance of sex-based, rather than food-based, advertising in our culture, signifies nothing so much as the fact that we’re not hungry enough. If we were hungrier, would be be less easily aroused? And how about the other two ‘F’s of human instinct (fuck, feed, fight, flight)? Why not more combat-based or fear-based advertising? All the ads in the series come from a single 1981 issue of GUITAR PLAYER magazine.

Which ‘bone’ exactly is the ‘mojo bone’? And how could this ‘bone’ interact with a ‘back door’?

If you have been feeling/touching one body for sometime now, consider the improved sensation that could be possible from… oh never mind.

The heels have come off and the couple has exited the scene. Crucial to the progression of the movement from LR to BR: the fire; the wine; the dulcet tones of your Ibanez Artwood. All helpful tools in mastering the art of (reproducing human) life.

Those who have mastered their technique need not execute their practices in a darkened room. Consider our mood lighting. Mirrored (balls/ceiling panels) sold separately.

chris

Next 1981: Battle of the '55s »

Previous « Cinema Sound Circa 1953

View Comments

rrusston says:

04/07/2012 at 6:27 pm

You're not selling a lot because you don't have a standard line of stuff available through dealers, not because you're not emulating Mike Matthews and his Al Goldstein-esque ad campaign. That kind of stuff would not go over today in any market, and it went over in the music trade-specifically the rock and roll business-then only because those were strange times.

My feeling is that the market for MI and recording gear is pretty close to saturated now: if I were looking for a business I'd look at something else. But I could be wrong, because there are a lot of people with money who want to play recording artist, even as the pop music business as we've known it is vanishing.
Jeroboam says:

02/08/2013 at 6:44 pm

Ah, Mike Matthews. He definitely established a strip club atmosphere at the old NAMM shows.

What I found is that if you build one of something, no matter how good it is, it never becomes particularly desirable. You need to build enough of them that people consider them a production item, but with just a few less than the demand calls for out there. Harley Davidson figured that out thirty years ago.

Building the brand is everything.