What better way to end 70’s month at PS dot com than a to take a quick look forward, from the vantage point of 1982, at the new era of digital audio. Below: the very-smart John Woram offers an editorial in DB magazine, 1982, on the new age to come. Although digital multitracking was already widely-used in high-end music production by 1982, that year saw the introduction of the first consumer digital audio playback devices, the CD player. For the first time, the cycle could be complete: you, as the consumer, could hear exactly (well, speakers and room acoustics notwithstanding) what the producer heard in the mastering suite. Audio, which had been a chimerical, elusive magnetic or physical/mechanical fluctuation for over 100 years had been successfully reduced to an (at least acceptable) data stream. Let’s see what Woram had to say…
Back to that Mitsu’ pictured at the head of the article. Anecdotal information that I gleaned from engineers I have worked with over the years had somehow created the impression that these machines marked the introduction of widespread digital multitracking, and my admittedly cursory research seemed to confirm that. T. Fine wrote in to offer a more detailed account based on his ARSC article published in 2008. Click here to read the complete article entitled THE DAWN OF COMMERCIAL DIGITAL RECORDING. Fine:
“The first widely-used digital multitrack system was 3M’s, at first by Warner Brothers’ studios out in California. Ry Cooder’s “Bop Til You Drop” was the first all-digital rock album, recorded on the 3M system. Many followed including Ricky Lee Jones’ “Pirates” and others. Fleetwood Mac did “Tusk” on the 3M recorder, too. The 3M system was also used by Columbia for classical recordings and by Deutsche Gramophone. Soundstream was the first AMERICAN digital audio recorder, but not the first. Denon had them beat by more than 5 years. All of the early players — Denon, Soundstream and 3M — faded by the mid-80s. RCA was heavily invested in Soundstream and bought most of the remaining equipment when the company went out of business. I don’t know if 3M made 100 total digital recorders. The things cost a fortune.”
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Futurologists are almost always wrong, because they are not paid to accurately predict the future, but to say what the people paying them want saying. And there is no feedback mechanism to reward accuracy or punish inaccuracy. There is, however, a powerful mechanism to punish Incorrectness, whether political or technical.
The very first commercial digital recordings were in fact a lot better than those to come for the next many years, because the proprietary machines were not cost-engineered. They didn't know how to build them except to do everything as well as they could and pass the cost on. Then a consensus developed as to where cost cutting could be undertaken and things like Alesis ADAT were the result. They were a step down from the Otari and Tascam analog machines and a bigger step from the Ampex AG440, but they were affordable.
This cycle is a constant. The first one works, succeeds, more profits are "needed", cost cutting is implemented, quality tanks, sales drop, and there is a corporate come-to-Jesus meeting where a top exec and a few MBAs are purged, quality goes up for a whlle, then the cycle restarts.
The best digital is now where the best analog was in the sixties, but there is a lot of bad digital, because it's cheap.