Goddamnit I hate that word. ‘Boogie.’ Yuck. Instantly brings to mind brain-dead root-fifth/root-sixth endless nonsense non-songs. Really sounds like s$%t. And you do know that boogie-riff inventor chuck berry was later famous for… NSFW) Eii Yii Yii. I wonder if Mesa Engineering would sell more units if they dropped that word. Cause they sure ain’t bad amps. But boogie! No thank you! Never!
Tag: mesa-boogie
Visual Culture part XIV: 1981
Just stick a Porsche next to pretty much anything
In Hartley Peavey’s imaginarium, everything is made of Peaveys. Kinda like BEING JOHN MALKOVICH, but with amps.
‘Hey Jim, how about Denim for the background?’ ‘Sounds good Mike.’
Is she intended as *a simile for the speakers? *a metaphor for the musical signal that will ‘exite’ these speakers? *a metonym for the community of all nightclub-speaker users? *a form of ‘impossible representation’ given that she seems quite unlikely to be a purchaser of this product, and the speakers are equally unlikely to be a ‘client’ of hers? Please use the COMMENTS section to offer your own analysis of the precise ‘non-literal meaning’ being used here.
Top to bottom: Toa, Peavey, Mesa-Boogie, Cerwin Vega, all circa 1981.