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Guitar Equipment

1978: Pete Townshend ‘Boogies’

PeteTownshend_Boogie_1978Goddamnit I hate that word.  ‘Boogie.’  Yuck.  Instantly brings to mind brain-dead root-fifth/root-sixth endless nonsense non-songs.   Really sounds like s$%t.   And you do know that boogie-riff inventor chuck berry was later famous for… NSFW)  Eii Yii Yii.   I wonder if Mesa Engineering would sell more units if they dropped that word.  Cause they sure ain’t bad amps.   But boogie!  No thank you! Never!

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Visual Culture part XIV: 1981

Toa_Mixer_1981Just stick a Porsche next to pretty much anything

PeaveyWorld_1981In Hartley Peavey’s imaginarium, everything is made of Peaveys.  Kinda like BEING JOHN MALKOVICH, but with amps.

MesaBoogie_1981‘Hey Jim, how about Denim for the background?’  ‘Sounds good Mike.’

CerwinVega_1981Is she intended as *a simile for the speakers?  *a metaphor for the musical signal that will ‘exite’ these speakers?  *a metonym for the community of all nightclub-speaker users?  *a form of ‘impossible representation’ given that she seems quite unlikely to be a purchaser of this product, and the speakers are equally unlikely to be a ‘client’ of hers?   Please use the COMMENTS section to offer your own analysis of the precise ‘non-literal meaning’ being used here. 

Top to bottom: Toa, Peavey, Mesa-Boogie, Cerwin Vega, all circa 1981.